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• Market and product feasibility studies
• Customer and competitor research, insights & recommendations
• Strategic growth roadmaps and go-to-market plans
• Operational and financial data analytics and visualization
• Emerging and disruptive technology implications

Blue & Gold Consulting provides Marquette Business students with real-world consulting experience. Students will work as part of a collaborative team, create deep industry relationships and produce meaningful solutions alongside faculty guidance.

• Gain Real-World Experience: Apply classroom knowledge to meaningful business challenges for actual corporate and non-profit clients.
  
  
• Build Consulting and Problem-Solving Skills: Learn to tackle ambiguous problems, conduct rigorous analysis and develop actionable recommendations.
  
  
• Become a Stronger Team Member and Leader: Develop collaboration, communication, accountability and leadership skills through hands-on team experiences.
  
  
• Build Professional Presence & Communication Skills: Gain confidence and credibility by working directly with business leaders, managing client relationships and presenting findings and recommendations.
  
  
• Accelerate Your Career Readiness: Build practical experience, expand your professional network, and develop skills that distinguish you in any career.

For our business partners and project sponsors, Blue & Gold Consulting offers a unique way to engage Marquette talent, gain fresh perspectives on important business questions and build a deeper relationship with Marquette Business.

• Gain Fresh Perspectives: Bring talented, motivated students and new thinking to important business challenges.
  
  
• Address Strategic Business Questions: Receive structured research, thoughtful analysis and actionable recommendations on defined business opportunities and challenges.
  
  
• Connect with Emerging Talent: Build relationships with promising Marquette students and experience their capabilities firsthand.
  
  
• Develop Future Business Leaders: Help students build the analytical, interpersonal and leadership capabilities needed to succeed in today's organizations.
  
  
• Strengthen Your Marquette Partnership: Create meaningful, sustained connections with Marquette Business through collaborative, real-world projects.

For our business partners and project sponsors, Blue & Gold Consulting offers a unique way to engage Marquette talent, gain fresh perspectives on important business questions and build a deeper relationship with Marquette Business.

Every project is different because every engagement begins with a real challenge facing one of our partner organizations.

• Market and industry analysis
• Competitive benchmarking
• Customer research and market segmentation
• New product and technology commercialization
• Go-to-market and sales strategy
• Supply chain and operational analysis
• Business analytics and data visualization
• Financial analysis and modeling
• Applied artificial intelligence and systems intelligence

Projects are selected and scoped so that students can make a meaningful contribution within the engagement while developing new skills along the way.

Join a Project Team
Project teams include 5–6 undergraduate students selected based on the needs of the project and the experience and interests of participating students.

Prepare for Industry
Students receive professional-level training in consulting processes, project management, analytical frameworks, client engagement and executive communication.

Work Directly with Your Client
Teams interact regularly with a project sponsor from the client organization to understand the issue, test hypotheses, gather information and share progress.

Receive Weekly Coaching
Each team works with an experienced professional mentor who helps students navigate challenges, improve their approach and develop as consultants.

Deliver your Recommendations
Projects culminate in professional deliverables and a presentation of the team's findings, insights and recommendations to client leadership.

Typical Blue & Gold Consulting engagements run 10–12 weeks during the semester.

Students should expect to commit at least 5 hours per week to team meetings in addition to independent project work and client interaction. Project workloads vary throughout the engagement and may become more intensive around major milestones and final presentations.

Students also participate in a weekly consulting practicum designed to build skills that can be applied immediately to their project work.

Blue & Gold Consulting students are hired and compensated by Marquette Business for their project time, reinforcing the professional expectations and accountability that come with serving a client.

You do not need prior consulting experience to be a strong candidate.

Blue & Gold Consulting looks for students who demonstrate:

• Intellectual curiosity and strong problem-solving ability
• Initiative and willingness to take ownership
• Strong collaboration, communication and teamwork skills
• Openness to feedback and a desire to improve
• Interest in tackling complex and sometimes ambiguous problems
• Commitment to professional standards when working with clients

Students are selected through a competitive application process, with teams ultimately formed based on the skills and interests needed for available projects.

Participating in Blue & Gold Consulting means accepting responsibilities to your teammates, your client and Marquette. Students are expected to manage their time responsibly, participate actively in team and client meetings, produce high-quality work and maintain professional standards throughout the engagement. Because projects may involve proprietary business information, students also agree to project-specific requirements governing confidentiality, data handling and intellectual property when appropriate.

One of the most valuable parts of Blue & Gold Consulting is the opportunity to operate with greater independence than you might experience in a traditional class.Your mentor will coach you. Faculty experts may advise you. The program will provide tools and structure, but the students own the project.

That means learning how to navigate uncertainty, make decisions, respond to client feedback, support your teammates and ultimately stand behind your recommendations.That's what makes the experience both challenging and valuable.

• Addresses a clearly defined business question, opportunity or decision
• Requires research, analysis and problem solving rather than routine execution
• Can be meaningfully advanced within a 10–12 week engagement
• Provides students access to the information and organizational stakeholders needed to conduct the work
• Benefits from an interdisciplinary student perspective
• Produces tangible insights, recommendations, analyses or decision-support tools
• Allows students to take meaningful ownership of the work
• Has an engaged sponsor who can provide context, feedback and guidance throughout the project

Not sure whether your challenge fits? We will work with you to explore the issue and determine whether it can become a successful student consulting engagement.

Markets & Growth
Industry analysis, market sizing and feasibility, market segmentation, growth opportunities and go-to-market strategy.

Customers & Competition
Customer research, voice-of-customer analysis, competitive intelligence, benchmarking and value proposition development.

Products & Technology
Product strategy, technology commercialization, new-market applications, digital transformation and applied AI.

Analytics & Finance
Business analytics, data visualization, statistical analysis, financial modeling and decision-support tools.

Operations & Supply Chain
Supply chain analysis, process improvement, operational benchmarking and optimization.
Projects outside these areas may also be considered when they provide a strong fit between organizational needs and student capabilities.

A Carefully Scoped Engagement
Blue & Gold Consulting works with your organization to understand the business issue, define achievable objectives and develop a detailed statement of work.

A Talented Student Team
Typical teams consist of 5–6 undergraduate students, selected from the Blue & Gold Consulting talent pool based on the needs of the project.

Professional Structure
Projects are supported by detailed workplans, defined deliverables and regular interaction between the student team and project sponsor.

Experienced Coaching
Each team receives regular coaching from experienced professionals, with additional guidance from Marquette faculty experts when appropriate.

Direct Student Engagement
Your organization works directly with the student team throughout the project, providing students with authentic client experience while keeping the engagement aligned with your needs.

Professional Deliverables
Engagements culminate in agreed-upon project deliverables and an executive presentation of findings, insights and recommendations.

Successful projects require active participation from the sponsoring organization.

• A designated project sponsor who can meet regularly with the student team
• Appropriate access to relevant information, data and organizational stakeholders
• Timely feedback on student work and emerging findings
• Context needed for students to understand the organization and business challenge
• Participation in project kickoff, periodic reviews and the final presentation
• Appropriate confidentiality and data-handling coordination when required

Most importantly, we ask partners to approach the engagement as both a business project and a student development opportunity.

Our strongest partners challenge students, provide candid feedback and give them the opportunity to take genuine ownership of the work.